We all believe that there would be no business without the consumers who would purchase the items sold by any business organization or manufacturing company. Although with the compulsory lockdown, which governments implemented to prevent the spread of Covid 19, automobile business suffered a massive set back and there was little to no sales of vehicles by the manufactures. This was a significant loss for many companies which are into the production of vehicles. The personal vehicle sales were low compared to what has always been considered low sales in the past.
However, several kinds of research have proven that consumers’ interest in automobiles is as strong as it has ever been. More so, there have also been several monetization policies and methods to be implemented by the automobile manufacturers to help them make money and also break even during the economic crisis periods. New service concepts and innovative ideas to help consumers enjoy their automobiles are the new ways manufacturers of vehicles are treading. Considering the daily commuting activity of consumers, several concepts related to automobile users can be implemented in the coming years. From the consumer’s point of view, it is imminent that their vehicles are the channel to experience convenience and personality, which is a critical factor that affects their travel experience, either on road trips or daily commuting.
At Present Consumers Are At An Inflection Point: The year has created new conditions and behavioral patterns that might not last for too long but would affect the usage of automobiles. Soon consumers would shift back to the pre-Covid routines where they move from one place to another with their vehicles and enjoy the luxury provided to them by their cars. More so, people aware of the prominent social distance rule would soon abandon some of the rules and join public transport for mobility. As workspace gradually opens up for operations, there would be a massive influx in the purchase of new vehicles as many would love to upgrade to a new automobile vehicle.
The Automotive Industry Inflection Point: the automotive industry would also have to play a significant role in increasing consumers’ awareness of the importance of personal transportation and its comfort. Being a footprint to moving from point A to B without any delay, the advocacy would tend to shift the interest of consumers back to the importance of personal automobiles and gradually increase sales. Coupled with the pandemic, this would serve as a means of advertisement for automobile producers as it would be the best way for people to keep safe while avoiding crowded bus stops and helping them move from point to point safely.
The new features, production of vehicles with 5G technology, and the increase in electric cars would also serve as the marketing points for auto manufactures. Besides, consumers would love to test the new features and aim to acquire the new generational vehicles for themselves as new events unfold gradually.
